A Study on Consumer Behaviour towards FMCG Products among the Rural- Suburban Areas of Ernakulam. International Journal of Humanities and Information Technology, [S. l.], v. 2, n. 01, p. 1–19, 2025. Disponível em: https://ijhit.info/index.php/ijhit/article/view/15. Acesso em: 18 jun. 2026.